Gamification Motivation In The Corporation
Charles Schwab Gamification Motivation
Have you ever wanted to motivate your team to perform and achieve higher goals? Charles Schwab gamification motivation will inspire you. This article is about motivation through gamification and there is is an awesome example about it. Charles Schwab used this technique over a 100 years ago. Read about his example and how you can help get your workforce motivated and engaged: The power of gamification in the workplace. #gamification
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The gamification expert Gabe Zichermann wrote a blog post “Intrinsic and Extrinsic Motivation in Gamification” discusses why gamification is needed as a motivational factor.
But why do we care to understand intrinsic and extrinsic motivators in the first place? There are three main reasons:
- Closer alignment with users’ intrinsic motivations produces greater satisfaction.
- Research suggests that this alignment also produces higher quality outcomes (particularly when we measure tasks that require a great deal of sophisticated thinking and perseverance).
- We need to know what rewards users will value so that we can focus our efforts and capital on useful incentives.
While there is little disagreement about points 1 and 2 above, there are two areas where some degree of conflict emerges both in the science and its practical application in gamification. Principally, these center on the question of what constitutes an intrinsic or extrinsic reward (matched to motivation, but markedly different), and how we leverage this to create desired behaviors.
In a an article written by Shelley Osborne titled, “Gamification is Actually About Motivation, Not Badges”, she points out that Yu-kai Chou (an award winining gamification Guru) shows how gamification is a form of motivation.
Successful games are based on the core drivers of motivation
A key foundation of gamification is the fact that every successful game is based on core drivers of motivation. It’s not about the mechanics of games (points, leaderboards, badges, quest)—those elements don’t automatically result in an addictive game. Instead, it’s something much more human. Based on Yu-kai Chou’s extensive research in the gaming industry, he discovered all successful games have eight core drivers of motivation.
Chou distilled this into what he calls the “Octalysis framework” and the following eight core drivers:
Epic Meaning & Calling
Development & Accomplishment
Empowerment of Creativity & Feedback
Ownership & Possession
Social Influence & Relatedness
Scarcity and Impatience
Unpredictability and Curiosity
Loss & Avoidance.
Facebook, while a social platform, is an excellent example of gamification and the 8 motivation drivers at it’s finest. Users take ownership as they create their profiles, experience a feeling of accomplishment in the number of likes and comments they receive, and are encouraged towards creativity in expressing themselves. Built into Facebook’s newsfeed is also a casino-like unpredictability about what’s going to pop up each day. Social influence or pressure plays a role in motivating people to engage on Facebook as people are driven to post more travel or party pics to keep up with their friends’ interesting lives. These same elements can be infused into any learning experience, driving desired behaviors and outcomes. You can learn more about gamification in Yu-Kai Chou’s online course Gamification and Behavioral Design: the Octalysis Framework on Udemy for Business.
Gamification is a very power tool to motivate and engage both employees and customers. When Charles Schwab gamification motivation tactics were incorporated, they generated great results and you can too.